From Boring to Brilliant: How to Market Infrastructure in Web3 Without the Hype

When most people think of Web3 marketing, they imagine memecoins, viral mascots, and community hype trains. But beneath the surface of speculative tokens, a more foundational layer is quietly powering the entire blockchain ecosystem—infra and backend services like RPC nodes and Blockchain-as-a-Service (BaaS) platforms.

These tools may not make headlines, but they are the engine behind the dApps, tokens, and smart contracts we use every day. So here’s the challenge: how do you market "boring" but essential Web3 infrastructure in a way that actually drives engagement and business growth?

This week, we dive into this exact question with insights from the experts at GetBlock, one of TON’s trusted RPC providers. With over six years of experience promoting essential blockchain infrastructure, GetBlock has cracked the code on impactful, low-noise marketing that speaks directly to the decision-makers.

What You'll Learn in This Power-Packed Session

1. The B2B Evolution in Web3 Marketing

Marketing infrastructure isn’t like promoting NFTs or consumer-facing dApps. Learn how the marketing funnel shifts when your audience is made up of developers, CTOs, and product managers, not casual retail users.

2. How to Reach Technical Decision-Makers

We’ll explore tactics for cutting through the noise and building trust with the people who actually call the shots—think engineering leads, backend teams, and integration-focused roles.

3. Making an Impact on a Tight Budget

Not every infra team has a million-dollar marketing budget—and that’s okay. Discover how smart use of SEO, technical content, developer-focused events, and niche social media strategies can deliver big results with minimal spend.

4. Mistakes to Avoid in Infra Marketing

It’s not all success stories. We’ll also share some of the biggest pitfalls GetBlock has seen (and made) over the years—from misaligned messaging to wasted ad spend—so you can skip the learning curve.

Read More: Final Call: Apply Now for TON Demo Day and Pitch to Top Web3 Investors

Event Details

• Date: June 25, 2025

• Time: 12 PM UTC / 2 PM CEST / 4 PM GST

• Registration: Secure your spot here

• Q&A Session: Come ready with your questions—we’re getting hands-on.

Who Should Attend?

• Web3 marketers targeting B2B or developer-first audiences

• Founders of infra and backend crypto startups

• Product and growth teams in blockchain-based service providers

• Anyone curious about how to turn “boring” products into compelling stories

Don’t miss this opportunity to learn real-world strategies that go beyond the hype. Whether you’re just getting started or scaling your infrastructure project, this session will help you build a marketing foundation as solid as your tech.

Register now and join the conversation: https://lu.ma/bxsgelp9

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