TON Foundation Launches Consumer Application Accelerator in East Asia

Driving the Next Wave of Consumer Web3 Growth

The TON Foundation has announced the launch of the TON Consumer Application Accelerator, a new initiative designed to help founders build, fund, and scale consumer-facing applications in the TON (The Open Network) ecosystem.

Following its momentum from ChinaJoy 2025, the program brings together more than 30 ecosystem partners, including TOP (top.co), TFund (t.fund), Amazon Web Services (AWS), and leading universities across East Asia.

The accelerator’s primary goal is to support the next generation of consumer applications leveraging Telegram’s massive user base and TON’s blockchain infrastructure.

$2 Million Pool and Strategic Ecosystem Support

The TON Consumer Application Accelerator offers a comprehensive package of resources designed to lower entry barriers for Web3 founders.

According to the announcement, program participants will gain access to:

• $2 million investment pool for early-stage funding

• Traffic and visibility via the Telegram Apps Center

• Audit, advertising, and cloud credits provided by partners

• Growth and marketing resources across the TON ecosystem

These combined incentives are structured to help startups achieve user acquisition and scalability from the earliest stages of product development.

Expert Mentorship and Ecosystem Collaboration

Participants will have access to mentorship and networking opportunities with key figures across the Web3 and TON landscapes.

Confirmed mentors and guests include representatives from:

• TON Foundation

• TOP and TFund

• Telegram Apps Center

• Founders and ecosystem builders who have scaled successful consumer apps in the TON ecosystem

This mentor network aims to provide practical insights on token design, monetization models, community engagement, and cross-platform integration with Telegram.

Applications Open Until End of October

Applications for the accelerator are open until the end of October via Luma:

Apply Here

The TON Foundation encourages early-stage consumer app teams exploring Telegram’s traffic ecosystem or Web3-native products on TON to participate.

Accepted projects will gain access to both technical and business development resources, including exposure to potential investors, exchange listings, and developer tooling.

Strategic Push for Consumer Adoption in Web3

The launch of the TON Consumer Application Accelerator marks a strategic expansion of TON’s efforts in East Asia, a region known for its strong adoption of mobile apps and blockchain innovation.

By combining Telegram’s 900+ million global users with TON’s fast and scalable blockchain infrastructure, the initiative aims to bridge mainstream consumer engagement with decentralized applications.

The program’s collaborative structure — combining venture funding, cloud infrastructure, and academic support — reflects TON’s focus on real-world, user-driven adoption rather than speculative token launches.

Key Takeaways

• TON Foundation launches Consumer Application Accelerator in East Asia

• Backed by TOP, TFund, AWS, and 30+ ecosystem partner

• $2 million investment pool and Telegram traffic access offered to participants

• Applications open via Luma until the end of October

• Designed to grow Web3 consumer apps within the Telegram ecosystem

Related: TON Domains: Simplifying Blockchain Addresses for the Telegram Era