Why Institutions Are Entering Web3 in 2025 — And What It Means for TON

Institutions Are Going All-In on Web3

Institutional adoption of Web3 is no longer speculative—it’s happening now. In 2025, global banks, fintech innovators, and large enterprises are making long-term commitments to blockchain technologies. The drivers are clear: improved efficiency, new revenue streams, and competitive advantages.

Here are the five key reasons fueling institutional entry into Web3:

1. Efficiency Gains

Blockchain enables faster, cheaper cross-border settlements by cutting out costly intermediaries. This allows banks and corporates to streamline operations and reduce friction in global money movement.

2. DeFi Yield Opportunities

Institutions are cautiously exploring compliant decentralized finance (DeFi) products. Giants like JPMorgan, Goldman Sachs, and BlackRock are testing on-chain lending and yield strategies within regulated environments.

3. Tokenization of Assets

The tokenized asset market has already reached $25 billion, unlocking liquidity and fractional ownership in traditionally illiquid assets such as real estate, bonds, and private equity.

4. Fintech Reach Through Stablecoins

Fintech leaders including PayPal, Revolut, and Stripe are rolling out stablecoin payments and digital wallets, improving customer retention while expanding to global markets.

5. Competitive Edge Through Programmable Money

Programmable money allows for automation and new business models, from smart contract-based payments to corporate treasury optimization. Institutions see this as a strategic advantage in the digital economy.

Real-World Adoption Is Already Underway

This isn’t just theory—institutions are actively transacting on-chain:

• JPMorgan processes $2 billion per day in blockchain payments.

• Fintechs like PayPal, Revolut, and Stripe have integrated crypto features, enabling millions of users worldwide to send, spend, and hold digital assets.

The message is clear: Web3 has moved beyond experimentation and is becoming part of the financial system’s backbone.

What Does This Mean for TON?

The TON ecosystem is well-positioned to benefit from this institutional wave. As enterprises adopt blockchain for payments, tokenization, and DeFi, TON can:

• Serve as a scalable infrastructure for global settlement.

• Support tokenized assets and stablecoin flows on its high-performance network.

• Enable fintechs and enterprises to leverage programmable money for innovative business models.

As institutions continue building in Web3, TON stands to capture a share of this momentum by offering a secure, efficient, and developer-friendly blockchain tailored for real-world adoption.

Read the full analysis here: Why Institutions Are Looking at Web3

Related: TON Ecosystem Roundup