Former TON Executive Launches ‘Affluent’ Crypto Investment App on Telegram

A new crypto investment platform, Affluent, has officially launched on Telegram, aiming to simplify decentralized finance (DeFi) investing by combining the ease of traditional finance (TradFi) with the innovation of blockchain.

Co-founded by Justin Hyun, the former director at The Open Network (TON) Foundation, Affluent leverages the TON blockchain to deliver user-friendly access to crypto yields and lending services—all accessible through a single click within Telegram.

Revolutionizing DeFi with a TradFi Twist

The Affluent app is designed to make crypto investing more approachable. Traditionally, engaging with DeFi protocols has been a complex process requiring multiple steps, wallets, and technical understanding. Affluent removes those barriers by allowing users to deposit digital assets and start earning interest seamlessly through Telegram’s familiar interface.

“Our vision is to democratize DeFi by making it as easy to use as online banking,” said Hyun. “Affluent is tailored for everyone—from seasoned crypto traders to everyday Telegram users—by removing complexity and building intuitive, trustless financial tools.”

Built Natively on TON: Strategy Vaults & Expert Management

Affluent is fully integrated with the TON blockchain, known for its scalability and Telegram-native environment. It introduces a Strategy Vault and Vault Manager system, allowing users to deposit assets and automatically gain exposure to curated yield-generating opportunities.

Source: Affluent

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The platform intelligently allocates user funds across multiple lending protocols using a mix of smart contract automation and human expertise, ensuring safety, diversification, and long-term returns. The Vault Manager system aims to optimize yield strategies while maintaining risk controls commonly found in traditional investment models.

Combining the Best of Web3 and Wall Street

Joining Hyun is Hyung Lee, a co-founder with deep roots in traditional finance, particularly options trading. Lee emphasized that Affluent blends the transparency and decentralization of Web3 with the robust risk management frameworks of TradFi.

“We're building the next generation of DeFi protocols—ones that harness blockchain’s open architecture while incorporating tested financial engineering from traditional markets,” Lee stated. “Affluent offers users a modular, secure, and rewarding way to invest in crypto without the learning curve.”

Affluent’s end-user process flow scheme. Source: Affluent

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One-Click Crypto Investing Through Telegram

Affluent’s primary goal is to make crypto investing as simple as tapping a button. With Telegram serving as its user interface, investors can deposit funds, track performance, and withdraw earnings—all from within the app.

This integration positions Affluent uniquely in the market, especially as Telegram continues to gain traction as a platform for Web3 communities and services.

Key Features of Affluent:

• Telegram integration for easy access and management

• Automated yield farming through Strategy Vaults

• Expert-managed asset allocation for risk-adjusted returns

• Built on TON blockchain for scalability and speed

• Combines DeFi and TradFi for a balanced investment experience

As the DeFi space matures, platforms like Affluent are emerging to bridge the gap between complex blockchain protocols and mainstream usability. With its roots in both crypto innovation and traditional financial systems, Affluent may set a new standard for decentralized wealth management.